by Matt von Holtz.
Why Emerging Handbag Brands Matter in the Fashion Industry
When it comes to iconic handbags, the next ones aren’t always coming from the big-name fashion houses. Sometimes, the most exciting designs come from independent brands, labels that take risks, push boundaries, and create something fresh. If you want to stay ahead of the curve, these up-and-coming names are the ones to watch.
Why You Should Invest in Emerging Handbag Designers
There’s a thrill in discovering a designer before the rest of the world catches on. Emerging brands bring originality, creating bags that feel personal rather than mass-produced. Without the weight of tradition, they experiment with new materials, unexpected designs, and vibrant colours. Supporting them means championing creativity, diversity, and often, sustainability. It’s a chance to invest in something that feels truly special, before everyone else does.
8 Emerging Designers to Watch
1. Anima Iris – Handcrafted Luxury Bags from Senegal
Founded by Wilglory Tanjong and handmade in Senegal, the Zaza bag has already landed in the wardrobes of tastemakers. With its striking presence and commitment to ethical production, this is a brand redefining modern luxury. Celebrities like Beyoncé and Issa Rae have already co-signed the brand, making it one to watch if you’re after something distinctive, luxe, and full of personality.
Anima Iris
Liquid Gold Zaza Grande
Anima Iris
W Y G Limbre Tote
2. Brandon Blackwood – Must-Have Trendy Bags for Celebrities
The brand shot to fame with the viral ‘End Systemic Racism’ Kuei tote, but its appeal goes far beyond social messaging (think minis, trunk bags, and shoulder bags). Blackwood are available in plush shearling to patent leather, and often come in punchy colours or refined neutrals. Worn by the likes of Kim Kardashian and Cardi B, these bags have cemented their place as must-haves for anyone who wants a bag that’s powerful and stylish.
Brandon Blackwood
Medium Kuei Bag in Black Smooth Leather
Brandon Blackwood
Mini Leah Bag in Brown Spotted Ponyhair
3. Savette – Italian-Made Handbags with Global Appeal
Founded by Amy Zurek, the brand strips away excess, (almost as if effortlessly) focusing on clean and precise lines. The brand has garnered attention for its Symmetry and Tondo designs, which are handcrafted in Italy. Celebrities Karlie Kloss, Emily Ratajkowski, and Lady Gaga, have been spotted with these iconic handbags, showcasing the brand’s appeal among high-profile fashion enthusiasts.
Savette
Symmetry Pochette in Wine Leather
Savette
Florence Clutch in Black Leather
4. Yuzefi – Playful, Innovative London-Based Bags
These London-based iconic handbags are known for their distinctive shapes (curved edges, folds, and unexpected proportions) and paired with a rich mix of leathers and playful colour-blocking. Styles like the Dinner Roll, Wonton, and Baton feel experimental and have gained a cult following for their forward thinking design.
Yuzefi
Large Mochi in Wine Pebbled Grained Leather
Yuzefi
Mini Gyoza in Clay Pebbled Grained Leather
5. Vanina – Handcrafted Beaded Bags from Beirut
Handcrafted in Beirut, these Intricately beaded and richly detailed bags, feel like heirlooms in the making. Vanina offers a range of pearl-encrusted minis to beaded top-handle bags that feel more like jewellery than handbags.
Vanina
Rose des Vents Bag
Vanina
Eclat de Lune Clutch
6. Aesther Ekme – Minimalist Scandinavian Bags for the Modern Woman
Designed by Stephane Park, this Copenhagen-based brand strips handbags down to their purest form, smooth leathers and subtle embossed branding instead of flashy hardware or logos. Styles like the Sacco, Demi Lune, and Tote offer a muted colour palette and polished feel.
Aesther Ekme
Phantom Bucket Bag in Tan
Aesther Ekme
Ekme Bag in Khaki
7. Marina Raphael – Crystal-Embellished Luxury Bags
As a sixth-generation member of the Swarovski family, Raphael infuses her iconic handbags with crystal embellishments, high-shine hardware, and sleek top-handles. The Riviera, Porter, and Micro Stella styles play with sharp angles and luxurious materials. Whether in glossy croc-embossed leather or rich suede, Marina Raphael bags exude luxury.
Marina Raphael
Micro Stella in Silver Crystal
Marina Raphael
Skyler Clutch in Black Suede
8. Elleme – Parisian Handbags with a Cult Following
Parisian label Elleme offers iconic handbags, women’s accessories, and ready-to-wear items. The Baozi bag has already caught the attention of fashion insiders. Simple, elegant, and refreshingly modern, this brand is on a path to cult status.
Elleme
Baozi Bag in Cognac
Elleme
Trousse Bag in Pebbled White
Why Now Is the Best Time to Invest in Emerging Handbags
Fashion is shifting, and emerging designers are at the forefront. With consumers prioritising unique, thoughtful designs over mass-market production, these brands are stepping up to meet the moment. Buying into them now means owning a piece of fashion history before everyone else catches on.
So, whether you’re drawn to Anima Iris or Savette, these designers are shaping the future of handbags. The only question is, which one will you claim as your future iconic handbag?
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*Prices and availability are subject to change without notice.