by Matt von Holtz.
Loewe Paula’s Ibiza 2025 Collection
Launched on 17 April 2025, Loewe’s Paula’s Ibiza collection captures the untamed spirit of summer, bottling the Balearic island’s bohemian legacy into a wardrobe that feels like an endless holiday. Under the creative direction of Jonathan Anderson, this annual capsule pays homage to Paula’s Boutique, the iconic 1970s Ibiza shop that dressed free spirits from Freddie Mercury to Jean Paul Gaultier.
This year, the collection leans into earthy textures, playful prints, and artisanal craftsmanship, evoking the rhythm of sun-drenched days and balmy nights. Shot by Gray Sorrenti in the sandy dunes of Comporta, Portugal, the campaign features a dynamic cast—musician GISELLE, actors Sophie Wilde, Enzo Vogrincic, and Jamie Dornan—who embody the collection’s liberated vibe. From raffia bags to floral-adorned sunglasses, each piece invites you to move with ease and dress with joy.
Inspiration & Heritage
In the early ’70s Paula’s boutique at Dalt Vila was the island’s beating heart for artists, dreamers and fashion rebels. Loewe has bottled that free‑spirited energy for 2025, each piece feels like a souvenir from a sun‑lit day when time slows down and creativity runs wild.
The Basket‑Bag Edit
Our top picks for tote‑obsessed jet‑setters and beachcombers alike.
Small Punch Hole Hobo Bag
Squishy raffia meets cheeky perforations, this slouchy beast is crowned with soft calfskin straps and a hint of gold. Fling this bag over your shoulder on the way to sunset cocktails.
Loewe
Small Punch Hole in Beige Raffia & Calfskin Hobo Bag – £1,550
Medium Ola Bag
Dark khaki raffia ripples like a hidden lagoon, offset by a chunky heart‑link chain. Structured enough for the office, dreamy enough for dune‑hopping.
Loewe
Medium Ola Bag in Dark Khaki Raffia and Calfskin – £1,650
Square Pocket Crossbody
Lime‑and‑white palm fibres collide in a compact wonder. Detachable strap means you can sling it cross‑body or tuck it under your arm at the beach bar.
Loewe
Square Pocket in Tropical Green/ White Iraca Palm & Calfskin Crossbody Bag – £550
Puzzle Fold Tote & Puzzle Edge Bag
Loewe’s famed Puzzle silhouette gets a summer reboot. The tote folds open like origami, while the micro Edge version is pure sculptural chic, perfect for when you only need the essentials (and maybe your phone charger).
Loewe
Medium Puzzle Fold Tote in Black/ Honey Gold Raffia & Calfskin – £1,450
Loewe
Small Puzzle Edge Bag in Black/ Honey Gold Raffia & Calfskin – £2,200
Compact Hammock Shoulder Bag
Malleable, collapsible, and utterly unpretentious. Natural and black raffia combine for a “take‑me‑anywhere” staple that’s as easy as your favourite linen shirt.
Loewe
Compact Hammock Shoulder Bag in Natural/ Black Raffia & Calfskin – £2,100
Large LOEWE Font Tote
Oversized, logo‑splashed, and beach‑bag big. Yes, it’s practically a picnic basket, just more fashion‑forward.
Loewe
Large LOEWE Font Tote in Natural/ Black Raffia – £1,650
Ready‑to‑Wear Highlights
Because your wardrobe deserves a holiday glow, too.
Yellow Scallop‑Edge Knit Top
Mustard sunshine in fashion form. Those scallops aren’t just cute, they flutter like palm fronds in a sea breeze.
Loewe
Top in Yellow Viscose & Cotton Scallop Knit – £1,300
Multicolour Washed Denim Shorts
Vintage vibes get an artisanal facelift: frayed hems and playful colour‑splashes that whisper “I was poolside before you got here.”
Loewe
Shorts in Multicolour Washed Cotton Denim – £695
Technical Jersey Bikini Top
Sporty stripes in earthy tones, ideal for cannonballs and late‑night DJ sets alike.
Loewe
Bikini Top in Lightweight Technical Jersey – £325
Embroidered Denim Shirt
Soft‑wash cotton with a hidden Loewe anagram. Think of it as your summer secret weapon.
Loewe
Shirt in Lightweight Cotton Denim with Embroidered Anagram – £725
Crystal‑Embellished Denim Shorts
Day‑to‑night sparkle, tiny multifaceted gems catch the light as you dance on the sand (or the terrace).
Loewe
Crystal Embellished Shorts in Multicolour Medium-weight Denim – £3,250
Washed‑Silk Halterneck & Trousers
Backless silk dreams in desert neutrals. One piece pairs with the other for a head‑to‑toe “I woke up like this” moment.
Loewe
Halterneck Top in Lightweight Washed Multicolour Beige Silk – £1,400
Loewe
Trousers in Lightweight Washed Multicolour Beige Silk – £1,400
Ecru Ribbed Top & Mini Skirt with Fringe
Fringe is for more than festival season, these coordinating pieces sway in the breeze like beachside bonfire flames.
Loewe
Top in Ecru Ribbed Cotton with Fringed Hem – £1,100
Loewe
Mini Skirt in Ecru Cotton with Fringed Hem – £1,100
Pebble‑Textured Viscose‑Linen Dress
Coffee‑toned gathers and a midi hem that billows like waves on your ankles.
Loewe
Pebble Dress in Lightweight Coffee Viscose & Linen – £1,600
Feather‑Stitched Brown Modal Tank Dress
Subtle stitch‑work that feels weightless, perfect for moonlit terraces and late‑night dips.
Loewe
Feather Tank Dress in Lightweight Stretch Multicolour Brown Modal – £1,650
White Denim Floral‑Motif Shorts
Cherry‑red blooms on crisp white denim, it’s the freshest floral print you’ll find this season.
Loewe
Shorts in White Denim with Floral Motifs and Frayed Hem – £695
Accessories & Footwear Flourishes
The final touches that turn heads.
Cateye Sunglasses in Black or Milky White
Sharp, sleek and effortlessly retro.
Loewe
Front Lenses Cateye Milky White Sunglasses – £350
Loewe
Front Lenses Cateye Black Sunglasses – £350
Light Blue Flower Sunglasses
Petal frames that are equal parts dreamy and daring.
Loewe
Light Blue Flower Sunglasses – £320
Daisy Bucket Hat
Beaded blooms on rainbow‑knit cotton, your new most‑snapped headgear.
Loewe
Daisy Bucket Hat in Multicolour Cotton Knit Embellished with Flower Beads – £425
Twist Double Calfskin Bracelet
A duo of orange and yellow leather coils, because one wrap just won’t do.
Loewe
Twist Double Calfskin Bracelet in Vivid Orange & Yellow – £350
Petal Anagram Slides
Soft camel calfskin petals hide Loewe’s signature cut‑out, slip‑on sculptural art.
Loewe
Petal Anagram Slide in Soft Camel Calfskin – £795
Espadrille Platform Sandals
White calfskin petals perched on classic jute soles.
Loewe
Petal Espadrille Platform Sandal in Soft White Calfskin – £750
Campaign & Craft
Shot on Ibiza’s wind‑swept shores by Gray Sorrenti, the campaign features GISELLE, Sophie Wilde, Enzo Vogrincic and Jamie Dornan—in other words, a perfectly mismatched crew of cool. Natural light, rugged backdrops and relaxed poses underscore the collection’s ethos, artisanal luxury without the airs.
Sustainability & Artisans
This isn’t fast fashion in beach colours. Loewe invests in Madagascan raffia‑weaving workshops and Colombian iraca‑palm programmes, ensuring each bag carries a story, and supports local communities. Wear it knowing you’ve got a piece of living heritage on your shoulder.
Check out more Brand Spotlight’s here.
*Prices and availability are subject to change without notice.
