Why You Need an Iconic Handbag in Your Collection
You’ve had that moment of handbag envy… You know the one… when you spot someone, arm adorned with a THAT bag… Not just “a bag” but and Icon. The Hermès Birkin, the Chanel Flap Bag, the Louis Vuitton Speedy.. these are the handbags that dreams are made of. They’re the kind of accessories that define an outfit. But beyond their obvious appeal, there’s a deeper reason why these bags have earned their place in fashion history. They’re classic, versatile, and, dare I say, a smart investment. So, if you’ve ever wondered whether you really need one of these legendary pieces in your collection, the answer is a resounding yes.
Hermès
2007 Swift Birkin Retourne 30 Pink Handbag – £12,126
The Attraction of Iconic Handbags
What makes a handbag “iconic”? It’s not about the label or the price tag, it’s about the story behind it. Take the Hermès Birkin, for instance. Legend has it that actress Jane Birkin, seated next to Hermès CEO Jean-Louis Dumas on a flight in the 1980s, lamented her struggle to find the perfect weekend bag. Dumas sketched a design on the spot, and thus, a legend was born in 1984. Today, it’s not just a bag, it’s a symbol of exclusivity, with waitlists that can stretch for years and a mystique that’s as supple as its leather. Or consider the Chanel Flap Bag, created by Coco Chanel in 1955 to free women’s hands with its innovative chain strap. It’s a piece of fashion liberation, wrapped in quilted leather and finished with that instantly recognisable interlocking CC logo.
Hermès
2022 Kelly 20 Light Blue Handbag – £27,000
Then there’s the Fendi Baguette, immortalised by Sex and the City’s Carrie Bradshaw, who famously declared, “It’s not a bag, it’s a Baguette!” after it was stolen in an episode. Its playful, mini size and endless variations have made it a favourite among style mavens since its 1997 debut. And who could forget the Gucci Jackie, named after Jackie Kennedy, whose effortlessly turned it into a symbol of luxury in the 1960s? These bags are cultural touchstones, each with a narrative as rich as the materials they’re crafted from.
Dior
2021 Canvas Embroidered Toile de Jouy Saddle Bag – £2,357
Why You Need One
One of the most compelling reasons to invest in an iconic handbag is its sheer usuability. Take the Chanel Flap Bag, for instance. Its classic design and neutral colour options, like black caviar leather or creamy beige, mean it can be worn day or night. Pair it with a tailored suit for a power meeting, or sling it over your shoulder with a little dress for date night. The same goes for the Louis Vuitton Speedy, its spacious interior and durable monogram canvas make it perfect for everything from weekend getaways to grocery runs (yes, even icons can be practical). And let’s not forget the Hermès Kelly, whose shape adds a touch of class to any outfit, whether you’re in jeans and a tee or a cocktail dress.
Fendi
Baguette Medium Grey Tote Bag – £2,347
But it’s not just about style, it’s also about substance. Many of these iconic handbags appreciate in value over time, especially if they’re well-maintained or part of a limited edition. The Hermès Birkin, for example, has been known to fetch prices far above its original retail value at auction, think six figures for a rare crocodile version with diamond hardware. In fact, a 2017 study by Baghunter found that the Birkin outperformed both the S&P 500 and gold in terms of investment returns over the past 35 years. So, while you might balk at the initial price tag (and trust me, I’ve had that moment too), think of it as a long-term investment, one that you can carry on your arm and pass down as an heirloom.
Chanel
Black Caviar Leather Flap Bag – £11,794
Celebs Carrying Icons
If you need further convincing, just look to the stars. Celebrities have long been the torchbearers of iconic handbags, often making them as much a part of their signature style as their red-carpet gowns. Jennifer Lopez, for instance, is rarely seen without her Hermès Birkin, whether she’s strutting down the red carpet or running errands in LA with that signature J.Lo glow. Victoria Beckham, with her enviable collection of over 100 Hermès bags, often opts for the Kelly, perfectly matching its sharp lines to her impeccably tailored outfits. And who could forget Audrey Hepburn, whose love for the Louis Vuitton Speedy in the 1960s helped catapult it to iconic status? That bag, originally designed in 1930, got a chic upgrade thanks to her charm.
More recently, the 2025 Met Gala saw Rihanna making waves with her Louis Vuitton Speedy P9 Bandoulière 30 Bag in Summer Peach, proving that this classic can still turn heads nearly a century after its debut. Meanwhile, Kim Kardashian has been spotted countless times with her Chanel Flap Bag, often in rare, limited-edition versions that only add to her fashion cred. These sightings aren’t about flaunting wealth, they’re about celebrating workmanship and a design so lasting that it transcends generations.
Louis Vuitton
2021 Speedy Bandouliere 20 Monogram Bag – £4,178
See More Louis Vuitton Speedy Bags
Finding Your Icon
The beauty of iconic handbags is that there’s one for every style personality. If you’re drawn to shape, the Hermès Kelly, with its crisp lines and gleaming hardware, or the Dior Saddle, with its curves, might be your match. For those who prefer a touch of fun, the Fendi Baguette’s playful designs and compact size are perfect for making a subtle impact. If minimalism is more your vibe, the Gucci Jackie’s clean lines and quiet appeal will resonate. And for the practical and stylish, the Louis Vuitton Speedy offers both in spades.
I remember the first time I first saw a Hermès Birkin in person. It was at a fashion event, and the woman carrying it, a vision in a cream blazer and wide-leg trousers, exuded an air of confidence and sophistication that was palpable. The bag was a statement. It said, “I appreciate the finer things in life, and I’m not afraid to show it.” That moment stuck with me, and it’s why I believe that owning an iconic handbag is about more than just fashion, it’s about the feeling it gives you. It’s about knowing that you’re carrying a piece of history, a work of art, and a symbol of style.
Gucci
Small Jackie Black Leather Shoulder Bag – £2,792
See More Louis Gucci Jackie Bags
Investment in Style
So, whether you’re drawn to the Hermès Kelly, the Fendi Baguette, or the minimalism of the Gucci Jackie, there’s an iconic handbag out there for you. It’s about investing in a piece that will stand the test of time, in style and value.
So go ahead, treat yourself to that dream bag. Visit your nearest boutique or explore online to find the one that speaks to you—because in the world of fashion, some things are worth the wait. After all, in the words of Coco Chanel, “Fashion fades, only style remains the same.” And with an iconic handbag by your side, your style will be eternal.
Styling & Care Tips – How to Make Your Iconic Investment Last
Don’t Overfill
Even the sturdiest designer bags can lose their shape if overstuffed. Use pouches to organise contents and avoid warping delicate leather or structured silhouettes—especially with bags like the Hermès Kelly or the Gucci Jackie.
Store It Properly
Iconic handbags deserve more than the floor of your wardrobe. Use their original dust bags, stuff them with tissue or bag pillows, and keep them upright in a cool, dry space. If possible, avoid stacking to preserve the integrity of handles and hardware.
Rotate Your Collection
While it’s tempting to carry your Chanel Flap daily, regular rotation helps avoid excess wear on one particular bag. Switching up your styles also extends the lifespan of linings and keeps luxury feeling fresh.
Mind the Weather
Keep leather bags away from rain and humidity. If you’re carrying a Fendi Baguette or Dior Saddle on a rainy day, consider a handbag raincoat or opt for a monogram canvas like the Louis Vuitton Speedy instead.
Go Easy on the Hardware
Scratches on turn locks and buckles can happen fast. Be mindful when placing your bag on rough surfaces or brushing up against zips, keys, and jewellery—particularly with high-shine hardware like that on the Birkin or Saddle.
Get It Professionally Cleaned
Annual maintenance by a handbag specialist is well worth the investment. Whether it’s colour touch-ups, stain removal, or leather conditioning, expert care keeps vintage and contemporary icons looking pristine.
Style with Intention
Let your bag do the talking. A neutral Kelly paired with head-to-toe tonal dressing, or a bold Saddle bag styled with denim and oversized tailoring, makes your outfit feel deliberate rather than overdone.
See our latest article on seasonal handbag colour trends! “Top Handbag Colour Trends for 2025“
*Prices and availability are subject to change without notice.
